Meta and Jio launch grocery shopping on WhatsApp in India
Recently, Jio and Meta announced their collaboration, claiming that Jio Platforms’ e-commerce project and the tech giant’s partnership will enable food purchasing via WhatsApp. They claimed that this will be the first end-to-end shopping experience in the history of the planet after launching the newly formed company.
JioMart is the name of the grocery shopping service, which has been developed by the firms for the past two years on a small number of customers. The grocery shopping product is expected to have a large audience and substantial turnovers because both firms have significant sway over the Indian market.
This feature has the potential to be a huge source of income for WhatsApp, which has long shunned monetization through adverts and other means.
When an Indian user is ready to purchase groceries, they only need to visit JioMart’s WhatsApp grocery catalogue and add the items they desire to their shopping cart. Once they’re finished, all they have to do is use local services to make payments.
The Instant Messaging application, which is used by about half a billion Indians, has a sizable market share in the nation, and with the opening of a grocery store, its influence is only going to grow.
While this is excellent news for the nation, it is undoubtedly bad news for the country’s present grocery delivery firms. They are currently up against an industrial titan that already controls a large portion of the Indian market, rather than a regular rival.
Meta CEO ‘Mark Zuckerberg’, announced the new grocery feature in his Facebook post and said “Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp. People can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come.”
Users can only hope for the best when a well-known “social behemoth” and India’s most coveted brand join forces.
