Things To Consider Before Hiring An Integrated Creative Agency
Hiring a creative agency is both exciting and scary. There’s excitement because you’re about to do some new work for your company. And there’s also anxiety because it’s hard to know what you should look for in a creative agency and how much they will cost.
Nevertheless, you may quickly find many reputed agencies like ERD, but you must consider the following points before hiring one.
Do they have a creative brief?
The creative brief is an agency’s most important tool to create something incredible for your company. It’s a contract in which both parties clearly state their goals and expectations for the project. A robust and well-defined brief will ensure that you get what you want from them and your money is well spent on work that won’t end up sitting in an archive or buried in a spam folder of clients.
Does their portfolio reflect the kind of work you want to be done?
It’s essential to ensure that the agency you choose has the skills and experience to produce the kinds of work that you’re hoping for. Most creative agencies, like ERD, have their portfolio on their website. Remember, a portfolio reflects its key strengths. While it’s not always 100% up-to-date, it indicates its capabilities well.
Are they willing to work within your stated budget?
To get a good idea of what a project will cost you, you should create your budget based on the amount of time the project will take. This will ensure you don’t spend more than your company can afford. You can get a fair sense of how long similar projects took from their portfolio (most agencies provide this information) and from speaking to people who have worked with them previously.
Do they have a team that you can work with long-term?
An agency is not one person, which is essential to remember. You’ll need to work with the creative director and their team, which means you’ll partner with more than one creative head. These people will significantly influence the final product, so you must get along well!
You should ensure that the agency has an inspiring design director because if they don’t, they probably won’t be able to provide your company with too much creative direction.
It is always a good idea to consider if the agency you’re thinking of hiring has a good understanding of your business. The way to do this is by talking with the people you know who work for your company about their experience working with the agency. Their feedback can be more beneficial than reading reviews online because an agency will live and breathe with your company daily.
Conclusion
Hiring a reputed integrated creative agency is a super exciting time for you and your company. However, knowing if you are making the right choice is hard. So it would be best to consider everything mentioned before signing any contracts. This will ensure that you are happy with the kind of campaign your company gets and that it fits your budget. You will also need to ensure that you get great value from your money and that the firm understands what kind of work you want them to create.
